“A solid framework that I still continue to revisit 9 months later.”
Rick L., Co-Founder, Rest.com
“Matt came in and hit the ground running. We greatly appreciated the expertise he brought to the table.”
Jack H., Lowdesk
$10M+ attributed revenue
Rest.com · 5-year engagement
+1,444% attributed revenue
SlideMVP · first 30 days
+267% SMS revenue YoY
Giordano’s
8-9 Figure Email Segmentation Playbook
Trusted By 120+ Ecommerce Brands

Get The 8-9 Figure Email Segmentation Playbook for eCommerce Brands

Stop sending the same email to everyone on your list. Inside our free 8-9 Figure Email Segmentation Playbook, you'll get the proven framework we use for 7-9 figure eCommerce brands without burning out their subscribers:

Fix Your Deliverability: Learn why most brands land in spam and the exact segments that get you back to the inbox
Send Smarter, Not More: Discover how the right segments drive higher revenue per recipient and marketing efficiency
Cut Your Klaviyo Bill: Learn how to reduce email platform costs by 20-40% by suppressing the right profiles
Get it instantly delivered to your inbox for free:

Here's What You'll Get Inside:

The 3 building blocks behind every effective segment
9 essential segments with step-by-step Klaviyo conditions you can copy and paste immediately
5 advanced segmentation strategies for brands ready to go beyond the basics
The suppression strategy that cleans your list, protects deliverability, and cuts platform costs by up to 40%
Churn-risk and winback segments – catch at-risk customers before they're gone for good
The "Espresso Shot" segment for capturing last-minute revenue during launches and sales events
The 5 most expensive segmentation mistakes – and exactly how to avoid them

Perfect for eCommerce brands doing $1M+ in revenue who want a segmentation strategy that protects deliverability, reduces costs, and drives more revenue from their existing list.

Get it instantly delivered to your inbox for free:
Trusted by 120+ Ecommerce Brands

“This is quality work. A lot of other people talk, but it seems like they don’t have an idea of what they’re really talking about. Matt provided a lot of actionable insights that we could get started on and helped refine our email strategy. It’s a solid framework that I still continue to revisit 9 months later.”

Rick L., Co-Founder, Rest.com
Rick L.
Co-Founder, Rest.com
$10M+ attributed

“I would recommend Matt to any Ecommerce business struggling to get their email marketing function established. Matt was able to come in and hit the ground running. We greatly appreciated the expertise he brought to the table and the willingness to share wins from other clients that could be applied to our business.

Jack H., Co-Founder & CGO, Lowdesk
Jack H.
Co-Founder & CGO, Lowdesk
$85,458 in 43 days
Client case studies

Here Are Some Results We’ve Achieved for DTC Brands

Rebuilt 15+ email and SMS flows, fixed a pre-BFCM deliverability collapse, and built direct mail from nothing into a six-figure channel.

View case study →
$10M+
attributed
$2.8M+
incremental
115.7%
Increase in sms revenue yoy

Rebuilt the email template and flow architecture, widened the sending strategy by 30–50% per send, and turned SMS into a VIP channel.

View case study →
$2.3M+
attributed
+267%
SMS YoY
+22.9%
30-day LTV

Built the entire email and SMS engine from scratch — three-step popup, five flows, SMS from day one.

View case study →
$109,266
in 30 days
+1,444%
increase in attributed rev
16.5%
of revenue

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